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Burger King Takes On McDonald's With Not-So-Happy Meals

Burger King is rolling out a new box meal called the “Real Meal.” It’s designed as a play on McDonald’s happy meal, and a way to bring attention to mental illness.

In a press release the company said it understands “that no one is happy all the time,” and encourages customers to order a Real Meal to match whatever mood they’re in. The options include the “Pissed Meal”, “Blue Meal,” “Salty Meal,” YAAAS Meal,” and the “DGAF Meal.”

The company also released a promotional video with the tagline “Feel Your Way” — instead of the usual “Have it your way.”

 

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